Dressing up is for suckers

Month: May 2023

RECRUITER OUTREACH! Hey Recruiters! How’s YOUR Messaging?

Ok I’ll admit it. I’m guilting of SENDING this tired old message: 

“I came across your profile and was very impressed with your background! I’d love to talk to you about opportunities!”

Ugh. How embarrassing.

Here’s the thing recruiters. When we’re initiating contact, we have a responsibility for making the message worth responding to. Of course not all messages deserve (or will get) a response, and that’s ok! But we still need to at least put some effort in. 

The biggest challenge for many recruiters is balancing PERSONALIZATION with VOLUME. This is hard! I get it’s not always possible to spend tons of time on every single individual message. However, candidates don’t care about your volume problems. They care about getting messages meant for them that are worth replying to.

Instead of preaching at you about this, I’m going to tell you exactly how I do it.

Campaigns!

I actually do like automation when done correctly. I have a CRM that I can create “campaigns” in, meaning I can select candidates and start an email drip campaign. I can just set it and forget it, until I get a response – which then turns into a personalized recruiting process. I do it like this:

Start with a specific role

I don’t randomly reach out to people for coffee chats or just to hop on a call. I have stuff to do – most importantly, fill these damn reqs! If you’re getting an email from me, it’s because I think you might be a good fit for one of my open positions. By having a clear target, I can also share important stuff like compensation, location, and what makes the role cool (check out my pal Nic’s excellent post on this topic!)

So I have my list of folks I think might be good, and I will do small batches – maybe 10 at a time – so I can tweak the email to personalize a bit (who wants the same generic email EVERYBODY got? Boring!!) My first email goes something like this:

“Hi (prospect),

Amy from (Company), reaching out for the nefarious purposes of stealing you from your current job and convincing you to come do (cool stuff) here! I checked out your (resume, profile, blog, whatever) and thought there might be a fit based on (specific thing).

I don’t want to assume you’d be open to a change, but in case my timing is right, here’s a link to the role and (something cool, compensation, etc). You can learn more about (company, team, project) here (include link, articles, whatever).

Most importantly, I’d love to learn more about what kind of work lights you up, in case I have other positions now or in the future that might be worth talking about.  

You can reach me any time at (contact info) or feel free to book something directly at (calendar link). I look forward to connecting with you!

Me

My goal here is to give enough information to actually act on, but also keep it short enough with a clear call to action that prospects can respond quickly if they want.

2nd Outreach

Ok maybe that wasn’t exciting enough for you. Or you missed it. Or just didn’t want to respond. Some candidates have actually told me they purposely wait for a 2nd or even 3rd email to make sure the recruiter is serious!! WHO KNEW?? So if the first email doesn’t get a response, number 2 goes something like this:

“Hi (prospect),

Hey there, following up on my email last week. I’d love to chat with you about a position I’m recruiting for – here’s the info (add job posting link, data included in first email) I sent – I’d love your feedback on it even if my timing is off!

We recently announced/shared (something cool), you can read about that here (include link or articles, depending on what you’re sharing)

If you’re open to hearing more, would love to connect live! You can reach me at (contact info) or book time whenever is convenient at (calendar link).

Thanks,

Me

My goal here is to simply send a friendly reminder with an extra tidbit that may help convince someone to talk to me – or at least tell me no thanks. I’ll accept closure!

3rd & Final Outreach

Ok this is where I lose some recruiters. I am personally not interested in harassing people. I will send 3 emails, and if I get nothing back, I can take a hint. I have other prospects to move on to and I am not interested in wasting my time nor do I want to bug a prospect! It goes a little something like this:

Hey (prospect),

Just closing the loop with you. We’re still looking to hire for (role), but totally understand if my timing is off or the role just isn’t right for you at this stage of your career. If anything changes on your end please get in touch! If you know anyone in your network who might be interested in hearing about the role, please feel free to forward my info and I’m happy to share more!

Thanks for letting me invade your inbox – happy to connect in the future if you’re open.

Me”

I have a roughly 80% response rate to the 3rd email. That’s damn good for cold recruiter outreach.

I know some folks may think this is boring, or too focused on the role, but here’s my thought process. I’m trying to RECRUIT someone. They know it, I know it, why would I pretend this is anything but an attempt to get them in process with my company? Secondly, these are TEMPLATES – I fully expect anyone who wants to try this method to spice up their messages. My ACTUAL messages are a little funnier and include some cool stuff not shared here – give yourself permission to get creative!

Check out this week’s video HERE

RECRUITER OUTREACH! How Candidates Can Respond (without losing your mind)

We’ve all seen this tired old message:

“I came across your profile and was very impressed with your background! I’d love to talk to you about opportunities!”

Honestly y’all I catch MYSELF typing that some days and I immediately send myself to time out to think about what I’ve done.

Terrible. Terrible opener and I hate myself for sometimes starting with it.

Alrighty now that we have THAT covered, let’s get real. Some messages are going to be GREAT. Highly targeted, full of useful insights, and a clear call to action. Others, not so much – and it’s hard for job seekers to know which ones deserve a response!

Pro tip – not every message deserves a response.

The key takeaway here is deciding how much emotional energy you’re willing to invest in this conversation. Make no mistake job seekers – even subconsciously you’re investing! Taking the time to read the message. Considering your response. Picturing yourself interviewing. How life changing the role could be if you get an offer…. you know the feeling.

I want you to give yourself permission to NOT attend every conversation you’re invited to. Well intentioned recruiters may try to convince you that you should take EVERY call (especially THEIRS!) in the name of networking. To that, I say hell no. Protect your time, space, and energy. You’re going to need it for the REAL opportunities coming your way!

If the message gives you the necessary info (job description, compensation, location, etc) AND you’re interested, it’s perfectly ok to say so! If there’s not enough detail or you’re simply unsure how to respond? Here’s some templates you can use as a starting point to continuing the conversation.

Interested / open to work

Ideally, the message includes a clear call to action. It’s ok to simply acknowledge that and follow whatever guidance has been provided. If the message is not that clear, try something like this:

“Hi (Recruiter),

Thanks so much for reaching out! I am excited to learn more about (company) and (role). As an experienced (title), I’m actively searching for a role where I can (work you love). I’m open to (locations, titles, any relevant role related insights) with a target compensation of ($X).

I’m available for a call/interviews (availability). I look forward to connecting with you!

You

Not interested but could be convinced

“Hi (Recruiter),

Thanks for reaching out. I’m not actively looking, but open to hearing about opportunities that may be significantly better than what I’m doing today. I’m currently a (title) where I (overview of work). I would be open to roles were I can (dream scope) in (location, hybrid, remote). In order to seriously consider a change, I would be looking for at least $X in total compensation.

If you have roles that align, I’d be happy to schedule a chat to learn more. Please send over more information about (job description, company, compensation) and I’ll get back to you right away.

Thanks,

You

These templates are meant to be edited to reflect our own personal voice, wishlists, and expectations. It is critical that you understand your own job search boundaries. Many job seekers fall into the “all do anything!” trap and the reality is that can cause more harm than good. If you don’t have a target, how can you know where to aim? Take the time to really think about what you’re good at, where you could exchange that labor for money, and what that compensation needs to be to make sense for you. Don’t be afraid to take control of the conversation! You deserve nothing less.

Check out this week’s video HERE

Should Recruiters Read Every Resume? Part 2 – How To Do It!

Once again, full disclosure – I do not speak for every recruiter who ever existed. While my personal philosophy is that every direct applicant deserves fair consideration, I am well aware that there are crappy recruiters out there – some of them have actually left the industry and become coaches or thought leaders who like to brag about how they did their jobs poorly…. but that’s none of my business.

So what can recruiters DO when they’re overwhelmed by applicants with no end in sight?

First of all, some insight into how I have managed this throughout my career.

Job seekers and recruiters alike must understand that not every open position is bombarded with applications. Some may get thousands overnight. Others a few hundred… over weeks. There are as many variables as there are positions and companies – which is to say a metric sh!t ton. Job seekers need not worry about this – recruiters most definitely should.

I’ve worked in a variety of large and small companies working on highly specialized niche roles and entry level, high volume roles. My process for both (and everything in-between) can vary greatly depending on my workload, available tools/processes, and support. In those smaller companies (and even large companies when working on highly specialized roles) I just reviewed them all.

All of them. With my eyes. Usually in 10 seconds or less.

Here’s how that works: I dedicate the first hour or so of my day to cleaning up my applicant buckets. I literally block DAILY TIME to do exactly this part of my job – and it’s ultimately about 10-20% of my work week. I go into each requisition, review the basic qualifications and any notes I have so I am clear on my criteria, and do a quick pass. I can quickly move applicants to either clear yes or clear no piles. Yesses I come back for a more thorough review – nos I can get through in 10 seconds or less per resume. Here’s how. By doing this every single day, I’m usually able to keep up with applicant volume, which tends to slow down after a few days anyway.

But what about high volume roles?

Here are TWO specific, real world examples I lived at Google and Microsoft. Note this is based on my actual experience when working there – things may have changed, so verify with current recruiters if you’re curious.

High Volume Evergreen Reqs

Google posts “evergreen” roles – meaning positions that are intended to be a single entry point for multiple positions across various locations. I would work with my hiring managers to open internal roles, with specific criteria for our team. These reqs would be tied to an evergreen posting, and a Channels Specialist would review all those (millions) of incoming resumes then match them up to internal roles. Literally an entire team of screeners whose job was to review ALL incoming applications.

Boolean String Search

At Microsoft, we would do what we called a “boolean pull” – This was in an archaic old homegrown ATS called “e-rec” (we lovingly referred to as e-WRECK) – based on the needs of the role, I would hand my recruiting coordinator a basic boolean string, and they would run a search on everyone who met the criteria I set up. Those folks were pushed to “recruiter review” and I would look at the ones that were most likely qualified. Based on the results, I may still spot check the applications that weren’t pulled through, but it was very much directed by me as the lead recruiter – no bots! Shortly before I left Microsoft, we moved to iCIMS – once that ATS was in place we had KNOCKOUT QUESTIONS!! Woot!! These would be written by me, and I would configure the settings to disposition anyone who answered “no” to compliant, relevant, yes/no questions specific to the role I posted. While I could still spot check “rejected” applicants, I would normally find a good shortlist in the applicants that made it past this first screen.

Knockout Questions

I’ve already mentioned these, but they are a great and fair mechanism to help job seekers opt out. I realize that folks are going to insist on shooting their shot, and again – you’ve got the job search ammo to share? Knock yourself out. If you don’t meet the qualifications (or say no to those required questions) – we’re not going beyond your submittal. And lying on those questions? Well, those notes will live in the ATS long after you’ve and the recruiter have moved on… for me, not worth the risk.

So what’s a recruiter to do?

Inspect your req load

Do you have multiple positions for the same kind of talent? WHY are you posting the same position over and over again?? Look into a pooling or parent req which can compliantly be the “funnel” for multiple hiring reqs. By having a single entry point for applicants, you’re not bouncing around from role to role trying to catch up and undoubtedly reviewing duplicate submittals.

Set time constraints and realistic goals

Sorry recruiters, managing incoming applicants IS a critical part of your job. If you don’t want to do it? Don’t post roles. Go throw them in the hidden job market and give the rest of us a break. Carve out daily time (ideally) to heads down focus on clearing out your applicant buckets. This is time well spent – I promise.

Leverage compliant filters or knockout questions

There’s nothing inherently WRONG with these mechanisms, as long as applicants are getting fair consideration. See if your ATS is set up to allow for these options. It’s also ok to spot check your results to ensure not not missing great talent.

Remove postings

I mean it. If your roles are overwhelmed with applicants, take them down. TODAY. Get through the pipeline you have, and if you still haven’t hired (or built enough of a short list) you can post again. It’s absolutely ok to empty your cup before fill it up again.

Recruiters – if you’re still not sure how to dig out from your overwhelming workload, let’s set up some time! If you’re open to a coaching session with me, I will gladly talk through your concerns and see if we can get you some support or at the very least, some requests you can make of your leadership to solve these recruiter woes.

This week’s video available HERE.

Should Recruiters Read Every Resume? Part 1 – What Job Seekers Should Know

Ok so I may have made a strongly worded post about recruiters reviewing every resume.

Some of y’all were not pleased 😆

SO – I decided to tackle this topic once and for all! SHOULD recruiters read every resume? Eh…. maybe a skim. Brief review. But at the very least…

FAIR CONSIDERATION.

Now what does “fair consideration” look like? Honestly it can be different based on so many factors. What kinds of tools the recruiter has access to. Volume of roles and applications. Workload. Business needs. So. Many. Variables.

Next week we’ll tackle some of these in Part 2 focused on recruiters, but for this week, let’s talk about what job seekers should know.

Anecdotal data from years in the industry and talking to MANY recruiters has taught me that the number of “qualified” applicants is much smaller than the number of ACTUAL applicants. Most sources report somewhere between 10-25% on average are candidates that we can actually move forward with. One. In. Ten. At best? Maybe one in FOUR. Now you may ask yourself “gee if the odds are that bad, why bother looking at all??” Here’s why:

Several years ago I was working on a highly specialized role. This person was going to stand up a body of work that had literally never been done in this org before. The industry was one that had a high number of contractors, and so finding folks who would even consider full time (vs consulting) was already a challenge. Throw in a few other non-negotiables involving government contracts and I had myself a purple squirrel hunt.

At the time, I had an employee who was in charge of reviewing the resumes. Every week I would ask for a pipeline status, and every week it was “I’m searching – here’s a list of prospects” When asked about direct applicants, I was told there weren’t any good ones, and we’d never find someone who directly applied. After a painful offer decline and a few other near misses, I decided to check for myself.

Y’all. Why did I open my ATS to find 279 unveiwed applicants??

So I did what any annoyed recruiting leader would do. I poured myself a drink, turned on some reality TV, and got to work after hours. It took me about 2 hours, but I reviewed them all. Every single one. Yes, there were lots of immediate no’s. But there were also 10 highly qualified and INTERESTED applicants. That’s right – approximately 3% of the resumes I reviewed were worth forwarding to the hiring manager.

The HM decided to interview the top 5 (further scrutiny based on Preferred Qualifications) and we did final rounds with 4 of them. Thankfully we hired one of those applicants.

A stellar hire I would have completely missed had I not done my damn job and reviewed folks who had clearly indicated their interest in our role.

THAT is just one example of why I don’t sleep on applicants. Ever. Too much gold to be mined in that ATS y’all!

So what does this mean for job seekers? Two big things:

Let go of what you cannot confirm

You have no way of knowing how many applicants actually applied. Furthermore, you can’t know how many of those are even qualified. So don’t let high “applicant” counts on LinkedIn scare you away. That’s not even accurate data – let alone the smaller percentage of folks who can even be considered!

You ALSO have no way of knowing how the recruiter on the other end does their job. Do they rely on knockout questions? Do they trust their ranking system, or do they do a keyword search? Unless a recruiter tells you specifically this or that is how they operate? Don’t assume.

Let go of what you cannot control

There may be 100 other well qualified applicants. Can you do anything about it? The recruiter might suck at their job and leave your application to the whims of a shitty boolean string. Can you fix it? Nope. So why sweat it?

What you CAN control, is the information you put in front of the hiring team. Ideally your resume leave no doubt that you meet the qualifications and then some. If you run into clear “yes/no” required questions, there’s a very good possibility those are knockout questions – saying “no” may be a one way ticket to rejectionville. It MIGHT make sense to spend that precious job search energy on roles you’re fully qualified for.

You can ALSO engage with recruiters at your favorite companies on LinkedIn and other forms of social media. Unsure of how Company A does this or that? ASK SOMEONE! Don’t take bullshit “guidance” from cotton candy career coaches – go straight to the source and get the truth.

Not every recruiter has the bandwidth to reply to every message, but reading up on their careers pages, talking to friends/colleagues who work at those companies and following the hiring authorities on social media will get you a lot further than stressing over what you can’t confirm – or control.

Check out this week’s video HERE