Basically, networking. But networking with AN AGENDA!! My favorite kind!

So how do you do that exactly? Easy – four simple steps:

  1. Set Your Intentions! This is critical at the beginning of ANY job search but before you start asking people for help, make sure you know WHAT it is you want help with! Are you trying to pivot to a new industry? Relocate to a new area? Pick up a new skill? Now that you have an “ask” – put it out there! This can be a LinkedIn post, a tweet, wherever the people you want to reach are hanging out.
  2. Engage with experts! Once you make your request, folks will either start sharing THEIR expertise or recommend names for you to follow. GO DO THAT. Follow, connect, comment, share… Learn everything you can from what’s already available and what folks you’re being introduced to can offer you. You’ll probably find that many of your questions are already answered in existing content.
  3. Send targeted 1:1 requests! This does not HAVE to be a 15 minute “can I pick your brain” call. It can be a carefully written email asking for 3 specific things – make it easy to respond! If I know EXACTLY what you want, I can almost always pretty quickly write a response or drop a link that answers your questions.
  4. Show gratitude. That’s it. Lots of coaches and “experts” will claim that you MUST “build a relationship” or “show your value” before asking for anything in return. I don’t think so! Again, you’re seeking to learn something from folks who know what you don’t. It’s perfectly ok to not have anything to offer – yet. Simply showing gratitude and promising to pay it forward is all the thanks a lot of folks need (or expect).

Here’s a template you can use when you’re ready to hit step 3:

Hi (Name),

We recently connected/(name) recommended you as someone to talk with about (industry or topic). I am (quick intro) hoping to learn more about (topic).

I’m hoping you can give me some guidance on (bullet points).

If there is anyone else in your network you recommend I follow or other resources I should check into, I would be grateful! Thanks in advance for your guidance!

Me

Let’s say someone like me wanted to pivot to career coaching (bwhahahahaha wouldn’t that piss some people off). I’d write something like this, to coaches I admire or have been referred to me:

Hi (name),

We haven’t met, but your name came up in a conversation about coaching and I would love to understand a bit more about your industry. I’m a tenured recruiter in the Seattle market mostly focused on tech, and I am interested in exploring full time coaching. I recently read (something they shared/wrote) and was intrigued by (takeaway). Specifically, I’d love to learn more about:

  • recommended certifications / industry trainings
  • Workload balancing / how you structure your day
  • Business development / advertising of your services

I would welcome any other suggestions or topics you think I should research. Thanks so much for taking the time to read this! Hope to hear from you soon.

Best,

Amy

Easy peasy! Not every informational HAS to be a phone call or video chat. You’re requesting information. That’s it. That’s the purpose of the informational!

Not try it for yourself and let me know how it goes!

Link to video HERE.